• Job Type: Full Time
• Location: Plano
• Category: Other
• Apply by: March 29th, 2025

About this position:

Organization

First Liberty Institute is the largest legal organization in the nation dedicated exclusively to protecting religious freedom for all Americans. We believe that true religious liberty means recognizing the fundamental right of every individual—including all ages, races, genders, and faiths—to follow their conscience and to live according to their beliefs. Founded in 1997 and based in Plano, Texas, our legal team partners with elite volunteer attorneys across the country to secure religious freedom, from local matters to the Supreme Court, at no cost to our clients. For more information, please visit www.FirstLiberty.org.

We are seeking a Digital Marketing Specialist/Copywriter who is passionate about leveraging digital marketing advertising and fundraising for America’s largest non-profit legal organization solely dedicated to protecting and defending religious freedom.

As a key member of our growing digital marketing team, you will help communicate the “voice and vision” of the brand via digital marketing and fundraising campaigns initiatives that will inspire supporters to take action. Above all, you’re a great storyteller, a pro with your prose, who knows how to communicate across a variety of marketing and media channels.

RESPONSIBILITIES

Execute and implement the core marketing strategies for specific legal cases and marketing/fundraising campaigns

Be “the voice of the campaign/brand” by writing and developing key narratives that directly speak to and engage supporters through a variety of channels, including: monthly email fundraising appeals, case videos, website landing page and donation page copy, digital ads and various print and event collateral materials

Have the ability to craft compelling, personal prose that speak to the heart of the donor and compel and inspire them to take action

Collaborate with integrated marketing team members to ensure campaigns are multi-channel, including social media, email marketing and live streaming/production teams

QUALIFICATIONS

Previous copywriter experience in the non-profit/fundraising space

Clear strategic understanding of what motivates donors to action and how to confidently communicate those messages through multi-media channels and executions

Ability to showcase experience and success in previous social, advertising, email, website, and texting campaigns

Positive, collaborative, inclusive, and flexible team member

Resourceful and organized self-starter who can manage multiple priorities in a fast-paced environment

EXPERIENCE

Proficient in analyzing and interpreting online A/B experiments

Experience in online tracking tools (Google Analytics, Google Tag Manager, Facebook Analytics, etc.)

Experience in HTML, CSS, and JavaScript is a plus

BS in Marketing, Communications, or relevant field

Minimum of 5 years of digital marketing experience required

First Liberty Institute is an Equal Opportunity employer. Personnel are chosen on the basis of ability without regard to race, color, sex, national origin, disability or marital status, in accordance with federal and state law. Please send resumes and writing samples to Lori Ross at lross@firstliberty.org